On the Road with the Grape Guy
Report from - The French Wine Study ... September 27, 2008
29 Sep 2008- Details
- Category: On the Road with the Grape Guy
The French spent hundreds of thousands of dollars to conduct a study to confirm every single stereotype about French wine you can think of: it is perceived as snobby, elitist and expensive; except in Quebec, where it is seen as exhibiting traditional French values and is priced fairly. What the French really spent that money on was to show that we Canadians are a divided lot: what goes for Quebec does not go for Ontario and it certainly isn’t true in Western Canada … and nobody drinks wine East of Quebec. At least that is the perception I took away from the French wine study conducted by Sopexa and Wines of France and revealed this morning in what seems to be a condemned building turned into an art studio (The Burroughs Building on Queen Street).
Now maybe I’m being a little bit facetious about the whole thing … certainly not all Canadians see French wine as elitist and expensive, but they sure do in B.C. I have met plenty to French winemakers and I find them to be congenial and forthright and passionate about their land, their wine and their country. But what does the rest of the world think of them – more importantly, what do Canadians believe about French wine? In an effort to find out and see where their market is, Wines of France set out to find out.
First, a little general knowledge about us as a nation: (Read more)
